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Joining Danone in March 1997, Hayat Su expanded its range of products by launching Akmina natural mineral water in June 1999, and adding Akmina Meyveli into its portfolio of brands in 2003. Hayat Kids was presented to the consumers with the first water packaging specially designed for kids with Disney characters in 2010. In 2011, Hayat Baby began being produced as the first and only special protection packaging in Turkey. Ultimately, Hayat became the leading brand in innovation in the sector in 2016, with mascot products featuring Disney characters and others, based on the motto "have fun while drinking".
